New TELECLASS: 5 Secrets of Highly Profitable Businesses More info and register here.
New ARTICLE: 10+ Ways to Find Clients Wondering where in the world your next client is coming from? Here are my ideas for finding new clients.
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Take a peek at my rolodex: Who do I suggest when a client needs a copywriter or a career coach? Find out here.
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ATTENTION: Small office / Home office (SoHo) business owners:
Are you struggling to find enough clients to keep your business going? Are you wondering if it's time you gave up your dreams and got a "job-job"?
Before you dust off that resume, remember that finding a job is actually HARDER than finding clients, especially if you have a reliable, consistent system for attracting and acquiring all the great clients you've ever wanted!
The Problem: If you're working for yourself, and you haven't got a system in place that brings you prospects on a regular basis, chances are that you're working waaaay harder than you have to, struggling with one of two issues: Either you're working in an endless "feast or famine" cycle in which you've either got clients (perhaps almost more than you can handle) or you're desperately looking for clients; or you just can't seem to get any traction in your business, meaning you are doing lots of stuff but not serving many (if any) clients on a regular basis, and possibly feeling overwhelmed and frustrated because you're working hard but not getting where you want to be.
What You Want: Ideally, you'd like to have a steady stream of prospects who are ready, willing, and able to work with you calling or emailing every week, so that you're as busy acquiring new clients as you are servicing your growing client list. There would be no more sleepless nights, no more endless discussions with your spouse about whether or not your chosen profession is going to "earn out" or provide enough income to keep you from having to go back to a job you hated or simply don't want to do anymore, and no more fears that nobody wants or needs what you offer.
You'd also like to be known, recognized, and trusted as an expert in your chosen field. Maybe not the biggest expert in the world, but certainly respected as someone who really knows what they're talking about, and who has a lot to offer.
The Good News: You're not alone. There are literally thousands and thousands of small business owners just like you, facing the same struggles, the same fears, and the same restrictions that you face. Yes, restrictions: Lack of one thing or another (whatever you don't have "enough" of probably seems like the most important missing element: time, money, support, tools, energy, skills, whatever) that holds you back even though you know you have so much to give if you only got the chance.
What You Need to Do Now: There are certain things you need to do to ensure your success, to create that system for generating business, and to get where you want to be, and I guarantee that you can do them. The question is, will you do them?
Most of us don't struggle for lack of knowing what to do, but from not knowing what to do first, second, third, and so on, and then dealing with the inevitable obstacles that will come up, no matter who we are or what business we're in.
We hear various experts who tell us that one thing or another is the magic bullet, the only important thing we need to do, but usually that's either just not true, or at least not true for us.
What you need to do now is this: Figure out three things, make a commitment, and get the support or accountability you need to make your plans happen.
The three things you need to figure out form the basis of your marketing plan: Your ideal client, your marketing messages, and your vehicles (how you deliver your messages).
The commitment you need to make is to doing what you know you need to do once you've figured out the plan (which consists of the three points mentioned above).
And finally, you need to arrange for the support and accountability of someone you trust to encourage, guide, and help you to get this all done.
Where to Find all This Stuff: You are in the right place, because here is where you will find the tools, information, and support you need to make your business work. And this is where you will find help figuring out your marketing plan, and where you can get the support, encouragement, and guidance to be the success you've only imagined until now.
What to Do Now: The first step is to ask yourself if you are the kind of person who is willing to take responsibility for your own success, and confident enough in your own value to work with an expert to get what you want. If that's you, read this page, and then let's talk about the best approach for you.

Hi, I'm Ronnie Noize, the Marketing Coach. I help small office/home office (SoHo) businesses attract more clients. And not just any clients -- more GREAT clients (the kind that pay with a smile, stay as long as you have products or services they want, and refer their friends, neighbors, relatives, and colleagues until you're so busy you raise your prices, add more staff, and start actually going on those vacations you've always wanted to take).
Many of my clients used to believe that they "hated" to market, but what they really didn't like is doing stuff that doesn't work, is way outside their comfort and/or integrity zone, and takes too much time and/or money for very little in the way of results.
Actually, I hate that, too. Which is why I am a firm believer and practitioner of values-based marketing. Now, marketing in and of itself is not a bad thing, and it doesn't have to be a difficult thing, either, but with so many choices, how does a SoHo business owner figure out exactly what to do when it seems like nobody out there is buying because of the economy?
The answer is simple: Find a place that gives you exactly what you want, what you need, and what will help make you successful. What do you want, what do you need, and what will make you successful? For most of us, what we want, need, and will make us successful is a whole laundry list of resources, actions, accountability, and productive associations. We want and need answers, examples, guidance, feedback, interaction, support, inspiration, education, motivation, and to connect with other like-minded colleagues.
But where to find such a frabjous place? I looked and looked and looked and paid thousands of dollars to internationally known coaches and experts thinking that I would find it for myself in someone else's program, but it just wasn't there, so I created it: The SoHo Mastermind. Find out more at the SoHo Mastermind site.
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Wednesday, 26 August 2009
Over the next 12 months I will be doing a really cool series of community teleclasses for the International Coach Academy (you know that I am a trainer there, right?).
The first teleclass is: Essential Social Media Marketing for Small Office/Home Office Businesses, in which I interview with Brandie Kajino, a social media expert.
Brandie's promised to spill all her secrets, and tells me that listeners will learn where to show up online, which media you can safely ignore, what "techno traps" to avoid, and how to find the time to get it all done.
These strategies are recommended for the technologically challenged and the internet-shy, although web savvy folks will find plenty of great ideas, tools and tips for their online media toolkits. Enroll now!
Date/time: Wednesday, September 9, 2009 at 5 p.m. Pacific / 8 p.m. Eastern
Cost: FREE!
Sign up: http://wwwnew.icoachacademy.com/lp/business_coach.html
By the way, if you have a question you wish to ask Brandie about social media marketing, either respond to this post, or come to the class!
Thursday, 20 August 2009
Have you ever heard of Bill Glazer?
Just in case you haven't, let me introduce him:
He's Dan Kennedy's business partner, one of the top Marketing Strategists in the world and one of the highest paid and OUTRAGEOUSLY successful copywriters alive today.
In fact, he's written 23 sales letters that have EACH generated once one million dollars in sales.
And, by the way, he's MY coach. Well, one of my coaches. (Yes, I pay other people to coach me. Who better than a coach to know the value of a good coach!)
If you'd like to get a copy of Bill Glazer's most OUTRAGEOUSLY SUCCESSFUL sales letter he's ever written and now used by business owners and entrepreneurs in 67 different business categories (online and offline) in association with the launch of Bill's JUST RELEASED new book "OUTRAGEOUS Advertising That's OUTRAGEOUSLY Successful" then click on the link below:
www.outrageousbook.com/noize
If you are ever dissatisfied with the results you get from your advertising or marketing dollars than this is for YOU. Plus you should grab a copy of his new book while you're at it. IT HAS MY HIGHEST RECOMMENDATION!!!!
Do it NOW while you're thinking about it; you won't be sorry.
You'll thank me. I promise.
Just so you know: I am not making a PENNY out of this recommendation. The profits are being donated to Junior Achievement.
All I'm getting is the satisfaction of sharing a great book with people who trust me. And that's enough for me.
Monday, 10 August 2009
Just got back in town from a whirlwind tour of the Mile High State, and am wading through the 300+ emails that came in while I was in Denver speaking for i Take the Lead. Thank you for your patience.
Now, responding to email would probably have been a higher priority if I hadn't been speaking AGAIN today at noon 50 miles south of here, but I am not complaining, merely explaining. Even with a new netbook, one can't check email and drive at the same time.
Which reminds me, where are those smart cars that drive themselves? We are living in the 21st century, for heaven's sake! I thought we'd at least have personal jet packs for easy commuting by now.

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