Attention Business Owners & Sales Professionals:
Are sales and revenue your responsibility?
Then you won't want to miss this... Introducing Soft Selling Sales Training
a hands-on sales training for business owners who are responsible for revenue
Truly, a better way to sell--with integrity, intention, and inspiration!
Imagine a sales process in which prospects sell themselves...
Imagine closing more sales without feeling pushy or pressuring your prospects...
Imagine your clients thanking you for selling to them...
Imagine the financial rewards of closing more sales...
QUESTION: Is it possible to sell with integrity and compassion, without pressure?
The answer is YES! Yes, because integrity and sales are NOT mutually exclusive practices!
My Story: How I discovered Soft Selling...
"They told me my company wasn't even allowed to bid on the project, but six weeks later, we won that contract."
Eleven years ago, I enrolled in my first sales training ever, Jim Lorentzen's Soft Selling. Although I thought I already knew how to sell, and I was already very successful at selling my own services, this training called to me in a way that I couldn't ignore, so I enrolled, and the results were astonishing.
First of all, the approach was like nothing I'd ever seen before. Of course I'd read books, but working with Soft Selling creator Jim Lorentzen, I came to understand the sales process in a whole new way. No longer did I see sales a "push" process, but as a collaborative relationship that yielded ever increasing results.
Working through this training, I became comfortable with the entire sales process, understanding it from my prospects' point of view, and truly adding value with my products and services.
Immediately my closing rate soared, and within three weeks of beginning this program, my first big challenge arose: a contract worth up to a million dollars was open for bids, but my company had already been disqualified as "not a good fit" for the project, and was denied the opportunity to submit a proposal.
Using the techniques I learned in the Soft Selling program, I went to work, and not only secured the chance to submit a bid, but ended up winning the contract worth literally thousands and thousands of dollars!
What truly surprised me about Soft Selling is how well it works for so many types of businesses and personalities. My story is actually typical of the results that others got from this training, and many of their stories are available for you to read at your leisure in my office and on my website [below].
The ideas, the techniques, the secrets revealed in the Soft Selling program were so good that eventually I bought the program to bring it back after the creator of the program retired, and now, I am bringing this powerful program full of little-known sales secrets to my circle of acquaintance.
The Soft Selling process is perfect for both large long sales, as well as short fast sales such as retail. It is a whole new approach that can be learned and deployed easily--even for introverts and shy people like me!
Warning: It does take training, practice, and a real commitment to results, but it is totally worth it! Once these techniques are part of your "muscle memory" you will have them at your fingertips for years of effective sales.
WHO should attend
business owners who are responsible for sales and need to constantly create new business and generate revenue
commissioned sales professionals
sales managers who supervise sales teams
WHO should NOT attend
whiners who suspect that the world conspires against their success
losers who believe enrollment equals the magical manifestation of the promised skills--without attending the trainings or completing the field work
anyone who truly thinks that sales is a bad thing, because you're not evolved enough to do well in this program
WHAT you'll learn
So much that is so useful! For example:
How to "involve" your prospect in your sales presentation so they help sell themselves
How to start your close from the first moment of the sales interview--without being pushy
How to establish trust, competence and positive intent in the first minute of contact
How to ask the kind of questions that make new and old accounts "open up" and disclose real needs
How to improve your listening skills
How to choose the correct strategy for every situation
How to recognize objections as gates instead of walls
WHY to enroll
Because you are determined to:
Increase your sales volume and income
Increase your average commission per sale
Increase the size of the sale
Increase the number of new customers per week/month
Increase your active selling time
Increase your referral rate
Increase your closing ratio
HOW you will benefit
Imagine that you had a million dollars in a bank account, but you didn't know which bank or your account password. This training can help you find the keys to unlock your inner treasures of great potential. A little hard work can produce the most important rewards a business owner or salesperson can achieve: accomplishment, self-respect, personal pride and professional status, not to mention the money!
WHAT
Soft Selling Sales Training
WHEN
9 Thursday mornings from 10 to 11:30 a.m. May 17, 24, 31; June 14, 21, 28; July 12, 19, 26
WHERE
Teleconference
HOW MUCH
Including 9 90-minute live training sessions, 10 MP3 training audios, notes and over 50 pages of handouts, your total investment is only $497 (or two payments of $279). Mastermind members receive a substantial discount; see membersite for details: http://www.diymarketingcenter.com/Soft_Selling
Of course your satisfaction if fully guaranteed. Yes, some conditions apply, but rest assured that if you meet the conditions and still aren't fully satisfied, every penny of your investment will be sadly returned to you. Sorry, we cannot promise to be cheerful about anyone who is not absolutely delighted with the quality of this program, because we are 100% confident that even the most lackadaisical application of these ideas and techniques will improve your sales skills significantly, so if someone were to demand a refund, then that would mean that they failed to understand how to use the materials, which would be very disappointing indeed. Please note that there are no refunds for program withdrawals or drops; performance conditions apply. Yes, you are expected to not only comply with class assignments and actually show up for the trainings, but rest assured that if you meet the conditions and still aren't fully satisfied, every penny of your investment will be refunded. Conditions of 100% money-back guarantee: On-time attendance at all 9 meetings and completion of all assignments, written and otherwise. Simple.
Jim Lorentzen's Soft Selling Sales Training, a hands-on sales training for business owners who are responsible for revenue.
WHEN
9 Thursday mornings from 10 to 11:30 a.m.
May 17, 24, 31; June 14, 21, 28; July 12, 19, 26, 2012
WHERE
Teleconference
HOW MUCH
Including 9 90-minute live training sessions, 10 MP3 training audios, notes and over 50 pages of handouts, your total investment is only $497.
SOFT SELLING RESULTS
These are excerpts from actual letters on file at my office, 1101 Broadway Suite 100, Vancouver WA 98660. All letters available for public inspection. Be sure to dress comfortably, because if you plan to read through these letters you will be here a while! Most of the letters are effusive about personal results, the materials, and the unexpected benefits of this outstanding course, and so they are lengthier than you might expect. Here are a few highlights; read to the very bottom for my favorite:
Net sales grew from less than $250K annually to $1.5 Million annually
"Within 45 minutes of my presentation, the President brought the Purchasing Manager into the meeting to begin drafting purchase orders. I left that meeting with more than $150K in purchase orders, almost as much as a typical year for this client. Within two years this clients’ net sales grew from less than $250K annually to $1.5 Million annually. This client is to this day one of my best customers." ~RK
$ $ $
My book of business has doubled
"I just completed a record year of $200,000 of new commission business. My book of business has doubled in 2 years." ~MB
$ $ $ Without the training I would not have closed
"In real dollar terms, before the course was half over I was able to close on a sale with results very favorable to both my client and my company. The initial investment alone represented more than seven fold the total monetary investment in the training. Without the training I would not have closed in a profitable fashion with this client...It is without reservation that I would recommend this training to anyone who is serious about developing or improving their professional sales skills – especially to anyone who is running their own business." ~TM
$ $ $
My personal sales figures have exceeded $100,000 in the first quarter alone
"In only a few weeks, I’ve experienced a level of satisfaction and confidence I never believed I could have in sales. For the first time, I truly understand and appreciate the sales process. I relate to, and serve my clients and prospective clients better. As a result, my personal sales figures have exceeded $100,000 in the first quarter alone. Whether someone is just starting out or is a seasoned sales veteran, they will clearly benefit from decades of sales wisdom distilled into your powerful career-changing course. I might add that this is just the beginning. I’ve continued to grow and benefit from your classes as I review and practice your great lessons daily." ~JD
$ $ $
Wish that I had taken the course sooner
"I was not convinced as to the benefits the course would provide me. I now only wish that I had taken the course sooner. " ~LT
$ $ $ I saved and closed a sale of $37,000
"By applying one important technique I learned from the class, I saved and closed a sale of $37,000. Normally, when my customer tells me he has decided to buy from my competitor, I still thank him for giving us the opportunity and do nothing about it. However, I have decided to ask the customer a very important questions “I just wonder what they missed, may I see their quote?” After reviewing the quote, I discovered few components were not identical. My customer was glad I was able to identify the difference and granted the sale." ~MW
$ $ $
I was able to eliminate manipulative selling practices
"Upon completion of the class I found I was able to eliminate manipulative selling practices and replace them with the principles I learned in Soft Selling. This has led to increased business yearly. In fact ... a 50% increase over the previous year!" ~EV
$ $ $
The highest quality sales training I have ever received
"It has been three months since I completed the training and my sales have increased by $25,000-$35,000 per month due to the training I received. I came to your class with the expectation of more dull sales training I had grown accustomed too. What I received was the highest quality sales training I have ever received." ~JT
$ $ $
Significantly improved my outlook on sales
"My first contact with the soft selling course was through an employer as a mandatory class. Originally I was not excited at the prospect of taking time out of selling to attend just another sales class. However, the programs ideas and thoughts have significantly improved my outlook on sales and my production has increased about 25%. I was especially impressed with the emphasis placed on the client." ~RD
$ $ $
A class in self actualization
"Your class, Jim, is a class in self actualization of which selling is just a part. The specific benefits I gained from the class are in many ways more intangible than tangible. My attitude and appearance are more confident. My ability to listen and understand client needs when they are considering our services or when they are having problems has been enhanced dramatically. The format facilitated my learning these skills with a much broader perspective than would otherwise be possible. I would recommend you class to any service company which, like ours, provides a high level of service but has trouble reaching its clients. Their time would be well spent investing in your class. Our consulting group has grown from 3 to 11 people over the last 15 months. We are planning for all of our consultants to take your class." ~ML
$ $ $
I was promoted
"I wanted to let you know the great news at the beginning of the year I was promoted to the Eastern Region Account Manager! My boss said what I took from your class and did with it was amazing and he was just plain shocked with how well I did and how things changed. I thought you should know that due to your class it transformed me into a Sales Person and I am eager to start closing deals now! You can see just on graphs how your class changed my selling skills... all the charts on my work were stagnant and were flat lines. Then I finished your class in May and all my graphs went up and to the right." ~ CM
$ $ $
"I feel as though I have graduated from Jim Lorentzen's Soft Selling class a more mature, enlightened and competent individual." ~JD
$ $ $ Increased my self confidence
"Because of your class I have increased my self confidence. Through the memorization I now have tools to use whenever I reach an obstacle. The memorization we were asked to do weekly helped to erase old recordings in my head from years past which I had been struggling with. I now have been able to erase those recordings, that which I had been trying to do for years." ~VM
$ $ $
Hated it
"First of all, let me say that I hated it. I hated calling people, I hated asking strangers to lunch, I hated listening to my tapes, I hated breathing through my stomach at every stoplight, but most of all I hated asking people to buy. I cringed at the thought of trying to close a sale. If they wanted the product, wouldn’t they just ask?
Even though I hated doing practically everything you asked me to, I understood the point of each task and grudgingly did them. After a while, as you said everything became easier and easier to do...
More than with just sales though, I feel more open to change and challenges. It’s amazing the way driving a different way to work and changing old habits and routines can effect the way you thing about and react to everything.
I thought this kind of class deserved a more than simple “thank you” and handshake after the last class, so I wanted to write you this letter to express my sincere gratitude for your time and effort (and patience)." ~MR
WHO IS JIM LORENTZEN
My dear friend and mentor Jim Lorentzen created the Soft Selling Sales Training program in 1983 after a very successful 20+ year career in sales and management. Influenced by the top trainers of this and previous generations, Jim polished his class until it is truly the cutting edge of sales training. The techniques he developed are powerful--yet they're still soft selling.
That means you'll make more sales without pressuring your prospects, without feeling guilty, and without compromising your own spiritual values. You'll learn to sell successfully because you'll sell professionally, with integrity, dignity, and pride.
To me (yes, I took Jim's training), Soft Selling was perfect because it showed me how to leverage my strong spiritual values into the selling process, which virtually eliminated all fears and dislike for selling that I'd ever had, because now I see sales as service--a huge shift for me, and a distinction that has changed how I work.
Soft Selling classes ran continuously until his retirement three years ago, and the gap left by his training, which spanned the world, has been felt in many quarters.
Currently, Jim is living a retired life in Portland, Oregon, and he is as excited as I am that his Soft Selling Sales Training is being offered once again to business owners and sales professionals who are responsible for generating revenue but don't want to compromise their values to make a buck. Jim is also the publisher of Zen Notes, a free twice-weekly inspirational weekly ezine that I love.
I feel tremendously honored that Jim has entrusted me with the sacred task of bringing his work to my circle, and I can hardly wait for the benefits of his techniques to begin manifesting in the lives and businesses of my clients!
UPDATE: Here's what Jim said when I asked if he had any concerns about the effectiveness of the program if he's not actually doing the training:
"There was a time when I didn't believe that anyone could teach Soft Selling as well as I could. Then I observed Ronnie teaching a multi-week small business class a few years ago. Week by week I was truly impressed with Ronnie's attitude and articulation and supportive tone. I honestly wished I had been as good as Ronnie was then. I have full faith in you now, Ronnie and am happy to pass the torch to a new generation."
That brought tears to my eyes when he said that, and even now as I am typing it. Thank you, Jim; I will do my best not to disappoint!
BONUS
LISTEN NOW
What is Soft Selling?
A interview with Soft Selling creator Jim Lorentzen on June 6, 2011
Find out why one class participant HATED this program!
Scroll down for details.
WHO IS JIM LORENTZEN
My dear friend and mentor Jim Lorentzen created the Soft Selling Sales Training program in 1983 after a very successful 20+ year career in sales and management. Influenced by the top trainers of this and previous generations, Jim polished his class until it is truly the cutting edge of sales training. The techniques he developed are powerful--yet they're still soft selling.
That means you'll make more sales without pressuring your prospects, without feeling guilty, and without compromising your own spiritual values. You'll learn to sell successfully because you'll sell professionally, with integrity, dignity, and pride.
To me (yes, I took Jim's training), Soft Selling was perfect because it showed me how to leverage my strong spiritual values into the selling process, which virtually eliminated all fears and dislike for selling that I'd ever had, because now I see sales as service--a huge shift for me, and a distinction that has changed how I work.
Soft Selling classes ran continuously until his retirement three years ago, and the gap left by his training, which spanned the world, has been felt in many quarters.
Currently, Jim is living a retired life in Portland, Oregon, and he is as excited as I am that his Soft Selling Sales Training is being offered once again to business owners and sales professionals who are responsible for generating revenue but don't want to compromise their values to make a buck. Jim is also the publisher of Zen Notes, a free twice-weekly inspirational weekly ezine that I love.
I feel tremendously honored that Jim has entrusted me with the sacred task of bringing his work to my circle, and I can hardly wait for the benefits of his techniques to begin manifesting in the lives and businesses of my clients!
UPDATE: Here's what Jim said when I asked if he had any concerns about the effectiveness of the program if he's not actually doing the training:
"There was a time when I didn't believe that anyone could teach Soft Selling as well as I could. Then I observed Ronnie teaching a multi-week small business class a few years ago. Week by week I was truly impressed with Ronnie's attitude and articulation and supportive tone. I honestly wished I had been as good as Ronnie was then. I have full faith in you now, Ronnie and am happy to pass the torch to a new generation."
That brought tears to my eyes when he said that, and even now as I am typing it. Thank you, Jim; I will do my best not to disappoint!
