You've heard that newsletters are good for marketing, but will they really make a difference for your business? Get the latest info on when, how and why to produce a newsletter, plus an inside look at:
why people really sign up for newsletters (and what they want from yours)
what your newsletter must include (and what to leave out)
how to plan and produce your newsletter quickly and easily
an alternative to traditional newsletters that will surprise you
and much more!
Join me on Thursday, September 1st at 10am Pacific for Simple New Ideas for Newsletters, our September Advanced Strategies webinar. ALL members are welcome, and I am looking forward to working with YOU this month!
Please note that registration is required to get the password to attend this webinar.
Need a refresher to plan for fall? Got you covered.
Weekly Member News Update August 22, 2016 · #294 · Friday Preview Edition
Need a Marketing Refresher or Update?
There are three good reasons for you to attend the How to Start Marketing Your New Business seminar this week at the DIY:
#1: You have a brand new business or initiative, and you want to know where to start without wasting time and energy.
#2: You're new to the DIY, and are ready to dive in and get started.
#3: You've been distracted by other stuff this summer, and are looking for a way to jump-start your motivation and planning to have a productive and profitable fall.
OK, maybe there's another: You are energized and motivated by this content, so this is how you can end August on a high note.
Members, this is also a great meeting to introduce that person you've been telling about our group to the Mastermind. It will be fun, have high value content, and you can look like a rock star. Not local? Check out the webinar version of this content here.
Advance registration is recommended, and you can sign up here. See you there?
Weekly Member News Update August 8, 2016 · #292 · Friday Preview Edition
Big DIY Video/Audio Library Available for You
Did you know that as a DIY member, you have access to a tremendous number of on-demand resources on the DIY site? One resource is our Advanced Strategies section of the membersite, which has dozens of our webinars and recordings available for download and/or replay in both audio and video format. Most classes also include a PDF of notes, worksheets, templates or examples.
What is an Advanced Strategies class? Each AS class drills down on one specific marketing topic, with the focus on what to do (and why), plus tips and formulas for how to do it. For example, this month, we recorded a webinar on How to Sell Your First 50 Books, in which we covered five specific strategies for selling books, plus information about pricing, distribution, and a couple of ways to get reviews from complete strangers. The class included a notes summary plus six specific scripts to help use as templates. If you missed this class, you can always watch or listen to the replay, which you can access on the Sell 50 Books page.
Where did all this content come from? Our Advanced Strategies series happens every month except December, and we've been archiving content for the past few years, so that lots of information available for YOU.
Most of our classes were first offered as a webinar, which is recorded in both audio and video format, then posted in the Advanced Strategies area for members to access on demand. These classes are then repeated on the third Friday of the month at Hatch as an on-site seminar.
Why both audio and video? Originally all classes were teleseminars, and when we added the video component, we kept recording the audio as a back up. Then what happened was that as much as members enjoy the video because it is visual, we discovered that members were downloading the class audios so they could listen while driving or doing household chores (multi-task much?!). Both formats are now available, so you have the option to listen or watch as you choose.
Where to find these classes: You will find an index page of the available Advanced Strategies classes on the membersite. Each class has it's own subpage, and includes any available audio, video, and handouts. Find the list of classes here.
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
This site contains content that reflects the strong opinions, direct style and sense of humor of a master marketing coach that may not be appropriate for all readers. If you are easily offended, committed to defending your lack of success with excuses, or otherwise closed-minded, please DO NOT read the free articles, use the great tools, or avail yourself of the terrific advice and suggestions found on this website.