The DIY will close for the Memorial Day holiday on Monday. That means that there will be no Action Calls on Monday. Action Calls resume on Monday, June 4th.
Our doors will be open from Tuesday through Saturday, so help is here for you. The first Marketing Coaching Call of the month is on Friday, so you can get your dose of 1:1 coaching this week.
On Saturday, the Social Media Marketing Content Workshop is happening, and you're invited! See below for details.
Are You Frustrated by Social Media Marketing Content?
Do you stress about what to post on your business social media accounts? Do you wonder why you aren't getting more leads or inquiries via social media? Do you wait to post until inspiration strikes, only to find it doesn't strike often enough?
Relax! At the Social Media Marketing Content Workshop, we'll create your social media together. We'll get it planned out for 30 days in 3 short hours. Using a pen and paper, we'll figure out what to post and when. Then you'll crack open that laptop or tablet, and get your content posted.
To make it even easier, you'll get done-for-you content to swipe, as well as my help getting your posts written. 1, 2, 3, DONE! Wouldn't that be a relief?
What: Social Media Marketing Content Workshop When: Saturday, June 2nd from 10 AM to 1 PM Where: DIY Marketing Center, Vancouver WA How much: Only $47 for members (Mastermind money welcome!); $67 public
Have you heard of the new Google Q&A section on your Google My Business listing that appears on searches?
It’s your opportunity to add an FAQ about your business right in the search!
If you’ve claimed your Google local business listing, it’s there. If not, you should claim it now, because it will help with your SEO (search engine optimization). In other words, getting found in Google searches.
There's a new thread in the DIY Marketing Support Facebook group that might interest you. It is about how we can help each other in developing the Google Q&A sections on our Google listings. There is an infographic to show how it works.
Bottom line: It doesn't cost a cent, and can help get your business noticed on Google. Look for the DIY Google Boosters banner thread to see all the details.
Shout out of thanks to DIYer Dotty Scott for suggesting this!
Q: I can't attend this month's marketing webinar. Will there be a recording?
A: YES. You can download the audio, video, handout(s) and slides of any webinar within 24 hours of the meeting.
Q: Where can I find the video of a recent marketing webinar?
A: There are dozens of classes for you in the Marketing Classes area of the membersite. After each webinar, I post direct links to the webinar download page in our Facebook group. I also post a direct link in the News blog on the DIY website.
You don't have to use the search function or wander around. Either use the direct links, or go to the Marketing Classes section. There is a full listing of recent classes with links. Look there: Marketing Classes
Q: I'm a DIY standard member. How much does it cost to attend the monthly webinar?
A: It costs NOTHING. The monthly webinar on the first Thursday is included in your membership. Actually, in ALL memberships.
Q: I'm trying to register for the monthly marketing webinar but it says I have to pay $25. I thought it was included in my membership?
A: It IS included. You must be logged in to the membersite for the system to recognize you as a member. You can tell that you're logged in when your name appears under Ronnie's photo in the website banner.
When you love what you do, but hate to sell, your profitability is in danger! That doesn't work for me (or you), so I've put together a quick webinar to help you rock your sales.
You are extra special to me, so this is your special gift to celebrate Small Business Month:
Soft Selling Strategies for Entrepreneurs Webinar on Tuesday, May 15 at 10 AM Pacific
You'll get my list of "magic words" that will transform your sales conversations. Plus a reframe that will make sales easier (promise!).
The public is welcome, and tickets (which include the webinar, audio, video + handouts) are only $25.
Missed the local on-site Mastermind meeting? No worries, because you can catch the virtual Mastermind meeting!
On the Mastermind agenda this week:
First, we're doing something a little different this week for our introduction exercise. We're sharing something others don't know about us. The catch? Something that relates to business, and is pertinent to our reputation. Fun, huh?
Next, we'll pull back the curtain and you will see how to use Loom to made instant (seriously, INSTANT) videos.
Then we'll enjoy laser coaching and masterminding, followed by a spin of the prize wheel. See details here: Mastermind Meetings
We've got an exciting agenda for our May Mastermind meetings! Here's what's happening:
Introductions: We're going off book to do something surprising this month. We'll introduce ourselves by sharing ONE THING that others don't know about us!
Behind the Curtain: How I use the Loom to make quick videos (and how you can, too).
Plus masterminding, laser coaching, a spin of the prize wheel and more. See the full meeting description here: Mastermind Meetings
Did you know that you can bring a friend to experience the Mastermind meeting with you? And when you bring a friend, you earn Mastermind money. Plus, when your friend joins, you BOTH earn "double bonus" rewards. Being a good friend pays!
Think you've heard it all before? Members attending the webinar version of this class loved it! There are 5 pieces of new material to swipe and use right now, including:
8 key "acid test" questions to apply to all new projects before you commit
a project planning process that makes it easy to complete projects on time
a surprising (and simple) organizational tool to keep you on track
Join your coach and your peers for the Project Planning & Evaluation Tools seminar at the DIY office on Friday, May 11 at 12 PM. No charge for pass-holders; $20 for DIY members.
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Business Definitions
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
Free & Low Cost Marketing Education for Small Business
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