The final month of 2020 is here, and we're almost over that year end finish line!
Here are the updates about DIY services you need to know now:
First, the live Q&A webinar follow ups on Facebook aren't working. 😕 Disappointing, but at least now we know. Lesson learned. Moving forward, I will edit the content of the monthly webinars to allow more Q&A time.
Second, a bonus for Premium members! A special set of Action Calls is on the schedule on December 28th at 9 and 11 AM Pacific. Usually, we take a break at the end of the year for the holidays. I want to record some Action Calls for promotional purposes, so I decided to schedule them that week. These calls are exactly like our regular Action Calls except that the recordings will be used as public video demos. So fair warning: If you participate, you do so with the full understanding that these calls are not private.
Third, the 12-session Prosperity & Profitability Marketing Machine Workshop starts in January. There is no charge, and it is open to all members as well as the public. I will explain why, and share my project marketing plan in Wednesday's Virtual Mastermind Meeting for Premium members: Mastermind Meetings
Fourth, our virtual holiday gathering is set for Friday, December 11 at 10 AM Pacific. All members are welcome. Get more details here: Member Specials
Lastly, a special invitation to Insider members: When you're ready to upgrade to Premium, you can do so from your DIY member profile. Let me know if you have questions.
Here's to ending 2020 on a high note!
To your prosperity & profitability,
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
DIY Events: November 30-December 4, 2020
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
This month's Appreciation as a Marketing Strategy webinar ran shorter than I planned. 😬 Because I edited out my famous "appreciation awakening" story. And deleted specifics about the 5 strategies we discussed. 🙄 OK, so not my best decision ever. 😅
The good news is that there will be some new material, plus plenty of time to answer questions on Tuesday. Yes, Tuesday. That's when we'll debrief the Appreciation as a Marketing Strategy webinar content LIVE.
Join me on Tuesday, November 24, 2020. We'll start at 10 AM Pacific · 12 PM Central · 1 PM Eastern. You can join via Zoom or watch it all right in our Facebook group.
Holiday week note: Both Action Calls are happening on Monday, contrary to the previously announced schedule. The DIY office will be closed Thursday and Friday for the holiday. I'll be snug at home, doing dinner a deux with Jerry as per our usual. Toasting and appreciating YOU! 🥂
Wishing you and yours a safe, happy, and healthy Thanksgiving celebration. 🦃
To your prosperity & profitability,
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
DIY Events: November 23-27, 2020
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
Everybody knows that saying "thank you" is good for business. But how good is it, really? Can customer appreciation really affect your bottom line? And what do you actually have to DO to show your clients that you appreciate them?
In this fast-paced and fun interactive masterclass, you'll learn:
why appreciation matters now more than ever
the five most profitable (and powerful) appreciation strategies
which wildly profitable strategy to roll out first
that one thing even your best clients hate about your business (wow!)
YES, your friends and colleagues may attend as guests. Give them this link to register: http://tiny.cc/diythanks
YES, the webinar will be recorded and posted for members only. Ditto the notes, slides, etc. All available on the Appreciation page in the Marketing Classes section within 24 hours.
NO, members (like YOU) do not need to register (but you can to get the reminder). Get the member access link here: Appreciation
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
PS: Including this week, there are six (6) sets of Action Calls remaining in 2020. See the Action Calls page for the new and improved "double dipping" policy.
DIY Events: November 16-20, 2020
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
Lots of news to share, and I know you're busy so I will make this quick:
[DIY Members] Links to Access Meetings
One quick tip to make your life easier: When planning to attend a DIY meeting, I strongly recommend copying and pasting the access link into your calendar way before the meeting.
Because I can't help you with a link when meetings are already in progress. To stay present in the meetings, I don't look at my email, nor monitor Facebook or Messenger.
Bottom line: To avoid that last-minute panic of looking for the link or wondering where to find it, or worse, discovering that the DIY website is temporarily unavailable due to maintenance, grab it early.
[DIY Members] New Date for Appreciation Live Q&A
The live Q&A for the November marketing webinar is on Tuesday, November 24th at 10 AM Pacific. This meeting was originally planned for Monday the 23rd, but increased attendance at the Monday morning Action Calls made that schedule too tight for comfort.
Spoiler: I'll explain my reasoning behind this decision as well as share my event marketing plan in the December Virtual Mastermind meeting for Premium members.
[Premium Members] Action Call Double Dip Tweak
The new double dip feature is a winner in concept, but the execution needs a little tweaking. Here's what we're doing this week:
#1: All members will be served on a first-come basis, regardless of whether they are double dipping.
#2: First-time members will receive the standard 5 minutes + a 60-second follow up. Double dippers will get 3 minutes + a 15-second sparkle.
See the Action Calls page for more details:Action Calls
[Premium Members] Group Marketing Coaching Wednesday
Are you loving the new, more convenient time for our monthly Group Marketing Coaching meetings? I am! Meet me for laser coaching + follow up (5 minutes + 90 seconds) at 11 AM Pacific (1 PM Central or 2 PM Eastern) on Wednesday.
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Business Definitions
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
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