Does the idea of lead generation leave you feeling a little icky? Find out how to use lead generation as an ethical and generous act of service to your market.
Full disclosure: This is lead generation bait we're talking about, NOT working without pay! Because you don't have to give away your services for nothing to attract new clients or prove exactly how you can help.
The perfect bait to hook new prospects into your lead generation pool is something that delivers value. And shows what they can expect when they choose to work with you.
Find out exactly what that looks like and how to use ethical lead generation plus:
How to identify the best bait for your market
The 9 baits proven to work for 99% of markets
How to deliver high value without missing sales
Where to drop your bait to attract the right audience
The secret to using bait with integrity & confidence
And if you show up at this webinar, you can ask questions about applying these ideas to your business. BOOM!
Register for the Wednesday webinar (optional) or get the access link here: ↓
✔️ YES, there will be a video replay. Available 24/7/365 for members ONLY.
✔️ YES, the video, slides and handouts will be posted for ALL members.
✔️ YES, members (YOU) may sign up to attend the live webinar to get the reminder. But you do not have to register because the link is already available for you (see link above).
✔️ YES, you may invite non-members (your friends or colleagues) to attend the webinar as your guest (regularly $15 ticket; no charge with code: [member only access]). Use this link: http://tiny.cc/diyvip and be sure to mention the code: [member only access]
🚫 NO, members (YOU) don't have to sign up to get access to the replay and handouts after the live webinar. It's already yours with membership.
🚫 NO, non-members will not have access to the downloads and materials (even guests). Replays and handouts are for members only.
Got a question? Please post it in our FB group because others may have the same question. So you'll be helping others as you help yourself! 👍
Are you thinking about using the slow period at the end of the year to refresh your marketing plans? Good news! The Profitable Marketing Machine (PMM) Blueprint + MAP & Monitor Workshops are complete, posted, and ready when you are.
You'll find handy tools, thinksheets, exercises, lists, examples, and so much more to inspire your work. Browse at your convenience.
Power UP Tip: Get the full PMM Blueprint Checklist in session 1 of the MAP & Monitor Workshop. SUPER handy as a quick inventory. Get it here:PMMMAP-1
All members, watch the videos (or not) and/or get all the goodies from the series here: ↓
Webinar: What to Use for Lead Bait [Wednesday] Zoom | 10 AM Pacific · 11 AM Mountain· 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional for members | Member access link: Lead Bait
I've got two fabulous new tools to help you with your marketing!
First, introducing the Profitable Marketing Machine Blueprint Checklist. Use this handy 3-pager to see where you are in terms of building your marketing machine, and to prioritize what's next. Designed in a simple checklist format, this tool makes it easy to see exactly what you're doing now, and where to focus next. Using a written checklist like this will clear up mindspace because you won't be storing all these details in your short term memory. And with fewer details on an endless loop in your mind, you'll boost your creativity and be able to focus better. Win win!
The second tool is a list of proven business-building marketing strategies. This single page boils down my picks for the most effective marketing strategies for businesses like yours. Quick, easy, obvious. What's not to like? Use this to update your strategies or just confirm your current choices.
Download the tools and/or watch the video replay of how to use them right here: ↓↓↓
The Profitable Marketing Machine MAP & Monitor Workshop wraps up this week with working sessions on populating your Content MAP (massive action plan) and next steps.
In Tuesday's meeting, we'll put together a massive action plan to organize your upcoming marketing initiatives. The value of the MAP is that is helps you identify points of leverage so you can do less while getting better results. And it is the perfect place to capture your ideas and plans so you never drop the ball.
On Thursday, we'll focus on specific next steps for launching your updated marketing machine. YAY!!
Insider+Plus members, join me for these final live work sessions of 2021. You'll get the time, space, and feedback you need to make progress. Because we're putting pen to paper and working ON your business, not just talking about abstract concepts here.
Can't make the live session? Here's good news: All members have to access the recordings and the materials. So you can totally DIY when you have the time.Yay!
Insider+Plus members, find the Zoom link to attend LIVE here: ↓
Webinar: What to Use for Lead Bait [Wednesday, December 15, 2021] Zoom | 10 AM Pacific · 11 AM Mountain · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional for members | Member info link: Lead Bait
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
Free & Low Cost Marketing Education for Small Business
This site contains content that reflects the strong opinions, direct style and sense of humor of a master marketing coach that may not be appropriate for all readers. If you are easily offended, committed to defending your lack of success with excuses, or otherwise closed-minded, please DO NOT read the free articles, use the great tools, or avail yourself of the terrific advice and suggestions found on this website.