Did you know that keeping your current customers is more profitable than finding new clients? Because it costs 5 to 20 times as much to acquire a new customer as it does to retain a current customer!
But how do you keep your customers coming back for more when they have so many other ways to spend their time and money?
In case you missed it the first time, or are ready for a refresher, take a look at this video replay and/or notes to discover:
the secret to fanatical customer loyalty
the top 3 customer loyalty strategies for small business
how to reduce attrition and keep more customers
This video replay content is a member exclusive! Get the replay here:
It is the end of the Premium Membership era. After 66 Action Calls so far this year, the final two Action Calls happen on Monday at 9 AM & 11 AM Pacific · 10 AM & 12 PM Mountain · 11 AM & 1 PM Central · 12 PM & 2 PM Eastern.
Premium members, it has been a privilege and an honor showing up and being there for you. Thank you for your dedication, commitment, and perseverance. Looking forward to continuing to work with you at whatever level you choose.
New Website UPDATE: Conversion in October
You may be wondering why the calendar on our current website doesn't include any October events. That's because all events from October on will be listed on our NEW membersite, which debuts in October.
I was hoping to be ready to share a sneak peek at the new site with you this month, but I am running a little behind. Doing everything I can to launch on Friday, October 1. More details for you next week.
The good news is that there are exciting upgrades coming for you, including:
A new membership level that's way affordable and gives you regular access to me for live Q&As (see details here)
A new schedule with our monthly marketing strategies webinars shifting to Wednesdays (see the Q4 schedule here)
Plus I'm introducing a new 4-part series on getting your marketing DONE in December
To your prosperity & profitability,
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
DIY Events: September 27-October 1, 2021
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls
Upcoming Events: October-December 2021
Profitable Marketing Machine PREVIEW [Tuesday, October 5, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional | Member info link: TBA
Profitable Marketing Machine Workshop [Tuesdays & Thursdays, October 12-November 18, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | InsiderPLUS members | Registration optional | Member info link: Marketing Machine Workshop
Small Business Event Marketing Strategies Webinar [Wednesday, October 20, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional | Member info link: TBA
Rapid Revenue Marketing Ideas Webinar [Wednesday, November 17, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional | Member info link: TBA
What to Use for Lead Generation Bait Webinar [Wednesday, December 15, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional | Member info link: TBA
Your business is different, and you are unique. Your marketing should reflect that uniqueness and your values, while earning what you're worth. Learn how to design a marketing plan for your business that puts the focus on authenticity and integrity as well as profit.
In this clear, concise, and helpful webinar, you will discover:
a marketing plan model that is 100% customizable to you and your business
how to incorporate your values and specialness in your marketing
exactly how to start marketing (and what to ignore)
how to incorporate profitability into your marketing from the start
And don't let the title of this webinar fool you: There's a lot of value here for any business that hasn't yet achieved consistent, reliable profitability.
Join me on Thurday at 10 AM Pacific to get all the juicy details at our monthly webinar: Profitability Boosting Marketing Plan for New Businesses
The next new improved Profitable Marketing Machine Workshop starts in October! Registration and access will be available on the new website as of October 1, 2021.
What's NEW and IMPROVED?
NEW! Mindset section expanded
NEW! Exercises & examples in updated handouts
NEW! Full workbook with extras
NEW! 12 sessions are all about the Blueprint
NEW! 4-session series coming in December dedicated to the MAP & Monitor
Videos & materials are accessible to all members
Live participation open to InsiderPLUS members only
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
DIY Events: September 20-24, 2021
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls
Lots happening behind the scenes this month, and much of it concerns YOU, so here's an update.
First, our new website goes live in October. You'll get a tour the first week. And yes, it will be recorded! Spoiler alert: Wear your hardhat, because it will still be partially under construction. 👷♀️
Second, the Premium level is retiring at the end of September. The final sessions of all regular Premium meetings are happening this month. 👋
Third, we have a NEW schedule for fourth quarter (October thru December). As of October, our monthly webinars are on the third Wednesdays.
Download the new one-page Q4 calendar here: Members Only
Fourth, the new InsiderPlus (iPlus) level debuts in October. It includes three (3) monthly Q&As with me on Mondays. iPlus also includes live access to the new and improved Profitable Marketing Machine Workshops. Yes, workshops plural! The Blueprint = 12 sessions; the MAP & Monitor = 4 sessions.
To be clear, Insider includes access to the recorded workshop sessions and materials. Just not the live sessions, or the 3x monthly Q&A; those are for iPlus only.
Fifth, all current members can upgrade to InsiderPlus for the special rate of only $39/month. 🤯 The regular rate for new members joining at the iPlus level is $67/month, so that's a hefty 40%+ savings for YOU!
Your special rate is protected as long as your membership level is maintained. You will receive your personal invitation to upgrade the first week in October. Fair warning: This offer is by invitation and available October 1st thru 8th ONLY.
Got a question? Please post it in our FB group because others may have the same question. So you'll be helping others as you help yourself!
To your prosperity & profitability,
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
DIY Events: September 13-17, 2021
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls
Every month, certain members sparkle like stars in our Facebook group. They ask and answer questions. They respond and engage. We recognize their efforts in these categories:
Top 5 Influencers✍️
Top Discussion 💬
Top 5 Supporters 🙌
Top Post 👀
The top contributors (alphabetically by first name) for August are:
Caron MacLane
Cynthia Mosser
Gail Moore
Joy Imboden Overstreet
Kim Gordon-Cumbo
Mary Wilson
Ruth Jensen
Victoria Cook
On behalf of a grateful community, thank you. For your questions, your comments, and your support. We appreciate YOU!
What's it take to earn a spot in this video? See how they did it in the August Top Contributors video. Watch it on Vimeo or in our Facebook group (links below).
TWO more items of note: First, there are no Action Calls this week because of Labor Day. Second, the office reopens on Tuesday. Can't wait to get back to work!
To your prosperity & profitability,
Ronnie Noize
Your Virtual Marketing Coach
360-882-1298
DIY Events: September 6-10, 2021
Certified Marketing Coach Program [Tuesday] Zoom | 8 AM Pacific · 10 AM Central · 11 AM Eastern | Registration closed | CMCP members only | Member access link: CMCP
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Business Definitions
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
Free & Low Cost Marketing Education for Small Business
This site contains content that reflects the strong opinions, direct style and sense of humor of a master marketing coach that may not be appropriate for all readers. If you are easily offended, committed to defending your lack of success with excuses, or otherwise closed-minded, please DO NOT read the free articles, use the great tools, or avail yourself of the terrific advice and suggestions found on this website.
