DIY Marketing Center Weekly · January 29, 2022 · #578
Are you frustrated by a lack of "results" on social media? I know this is a thing, because I hear it from clients almost every day!
Likes, fans/followers, or interactions are great. But the goal of your social media is to engage your hungry market. To make them aware that you can help. So that you can create a relationship with them. So they get your expert help solving their problems, and you get clients.
Here's what that looks like in broad terms (your 6-step social media marketing process):
☑️ Call to action: Attract attention with an image, button, or message (content) that stimulates action (click).
☑️ Landing page: This is a destination page where visitors "land"; this page usually has teaser content plus an offer and contact information capture mechanism (such as a form).
☑️ Offer: Give something of value such as a content (a blog post) that can be read immediately, or better yet, something more than just the content (like bait) that is good (valuable) enough for visitor to exchange contact info to get.
☑️ Capture: You will need an info capture mechanism, which is typically a form (series of fields) to capture visitor info that is generated through your CRM or newsletter system.
☑️ Thanks: After the form is complete, send your visitor to the download or access page. This can be from a link in the confirmation email, or an immediate redirect. Remember to THANK the visitor so s/he feels good about disclosing the contact information.
☑️ Follow up: After the visitor has engaged and given you permission to contact, don't leave them hanging! Send what you promised, including the next step. That "bait" needs to help them get into action. Follow up with your regular content (newsletter). Note: The follow up emails can have additional offers.
Summary: Process flow sequence example: Facebook ➡️ landing page with capture mechanism ➡️ autoresponder ➡️ delivery of bait ➡️ follow up.
Need help figuring out where to start? Check out our recent What to Use for Lead Bait class: Lead Bait
Review the notes for the most popular lead bait items.
Scan my huge Bait Ideas list for inspiration.
Check your lead generation bait ideas with the DIY Bait Rater.
Let me know if you have questions. I am here for you!
In other news, the February Laser Coaching Accountability Group is SOLD OUT. The good news is that there are TWO spots for March available. If this is something that interests you, now is the time to reserve your place.
DIY Marketing Center Weekly · January 22, 2022 · #577
Just a quick heads up that I made a mistake in Thursday's Small Business Essential Marketing Budget webinar. What's worse is that it was the SAME mistake I made in the January 2020 webinar.
Let me correct that mistake NOW.
In both webinars, I mentioned the 6 types of currency (energy) you have to spend on marketing. Because you have more resources to spend that you might imagine when it comes to getting what you want.
This information came from a program I created in 2002 (I know, right?!? That's a looong time ago!) about the energy of marketing.
While I mentioned this currency info in passing over the years, it didn't show up again as content until the January 2020 webinar on Launch Marketing Strategies. (It's a good one! Check it out here: Launch Strategies)
The mistake was that I edited out one word ("barter") and duplicated another idea ("effort" and "energy") when I made slides two years ago. And didn't notice the error when I copied it for this month's webinar. Oops!
So here's the corrected info, with a tiny bit of explaino to clarify the 6 types of "currency" (or energy) you have to spend on your marketing:
Your 6 Types of Currency
Money (Includes cash, credit, crypto)
Time (Your most valuable asset!)
Effort (Your ideas, work, persuasion)
Barter (Includes in-kind, trades, favors)
Reputation (Your visibility, credibility, status, social influence)
Relationships (Includes connections, personal influence)
While this is NOT a comprehensive list, it does cover most bases. And proves that even without a high bank balance, you're RICH!
In other news, here's fair warning that there is only ONE spot left for the February Laser Coaching Accountability Group. And just TWO spots for March. If this is something that interests you, now is the time to reserve your place.
DIY Marketing Center Weekly · January 8, 2022 · #575
Recently a new member asked me what's OK to cover in a marketing coaching session. Here's what I told her we can do so she knows what to expect:
Write: scripts, promotional copy, messages
Create: videos, images, templates
Plan: campaigns, promotions, events
Design: systems, policies, programs
Solve: problems, challenges, dilemmas
Find: tools, examples, resources
Get: feedback, support, accountability
Your agenda here
🤔 Need qualified marketing expertise? Here. ✅
🤔 Want the benefit of experience? Here. ✅
🤔 Looking for a sounding board? Right here! ✅
I get that being in business for yourself can be hard. But you do not have to figure it all out or do it alone. Because you've got me to support you.
Whether you prefer one-on-one (private) coaching, or group laser coaching, I'm here for you.
Helpful links for members:
Putting together a lead generation program, and wondering what bait to offer? Take a peek at my huge list of bait options, then use my quick and easy DIY Bait Rater tool to vet your pick. You'll find the top 9 most effective lead bait items in the notes of last month's What to Use for Lead Bait webinar. Check out the replay and get all the assets here: Lead Bait
Need a motivational boost to get it all done this month? The new Laser Coaching Accountability Group starts Monday. All members eligible; details here.
To your prosperity & profitability in 2022,
Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
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Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
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"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
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"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
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"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
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