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Saturday, March 26 2022

DIY Marketing Center Weekly · March 26, 2022 · #586

New! Q2 Marketing Strategies Webinars Schedule

Hey DIYer,

Our second quarter webinars focus on professional, appropriate, and persuasive business communication strategies. Here's what's on the schedule in Q2:

  • What to Say When You're Speaking to Sell [April 21, 2022] New strategies for designing your signature speech. Plus ethical tips for selling from the front of the room. Details: Speak to Sell
     
  • How to Get the Audience to Love You (Before You Even Start Speaking) [May 19, 2022] Powerful introductions models to earn the trust and confidence of your audience before you open your mouth. Details: Audience Love You
     
  • How to Talk to Prospects about Money [June 16, 2022] Proven strategies and scripts to make talking about money comfortable, natural, and positive for you and your prospects. Details: Talk About Money

Each webinar includes the tools you need to apply this powerful information:

  • Want to stay focused and grounded to get the most out of the presentation? Follow along with the guided notes.
     
  • Don't want to take notes but want the information at a glance? Download the Key Ideas to get a summary of all the main points.
     
  • Heard a turn of phrase that resonated, and want to see exactly what was said? Check the written transcript after the webinar.
     
  • Missed the webinar and want to watch it? The replays get posted within hours, and are available 24/7/365 for members.

→ Login to the membersite to get the link(s) or register as a member (guest registration is $25).

Why register when the link is available for members?

Registration makes it easier to attend because:

1. You'll get a confirmation message with the link to add to your calendar.

2. You'll get a reminder message a few days before so you don't double-book yourself or forget about the webinar. 

3. You'll get a "starting now" message to let you know we're live.

Got a question? ALL of these upcoming webinars are posted on the membersite as well as in our DIY Facebook group, and that's the best place to ask. Because if YOU have a question, it is very likely someone else wants to know the same thing.

See the new Q2 webinars now

In other news, the one-page Q2 DIY Member Events Schedule is ready to download now. Post it where you will see it, so you never miss an important DIY meeting again. 

Download your Q2 DIY Member Event Schedule

To your prosperity & profitability,

Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
📲 360-882-1298

DIY Marketing Center · 2643 Beaver Ave PMB 338 · Des Moines IA 50310 · 360-882-1298

DIY Marketing Center Weekly · March 26, 2022 · #586 © 2022 Veronika Noize. All rights reserved.

Posted by: Veronika Noize, the Virtual Marketing Coach AT 08:00 am   |  Permalink   |  Email
Sunday, March 20 2022

DIY Marketing Center Weekly · March 19, 2022 · #585

How to Monetize Your Membership Program (11 Ways!)

Hey DIYer,

Is your membership program stuck in low revenue mode? Just because you're not charging membership fees for a free program doesn't mean you can't monetize it.

What if you are charging for membership but the fees aren't delivering the profit you want? The good news is that there are lots of ethical ways to boost revenues.

These extra revenue stream ideas are not about "soaking" your members for more money. Because these revenue streams give your members more of what they want, and only if they want it. Maybe they want more access to you and your personal attention, guidance and support. Maybe they are looking for more to information, tools, and community.

These ideas are about offering cost-effective ways for your members to customize their experience. So that they get exactly what they want from their membership and relationship with you.

The most obvious way to monetize a membership program is with dues. Recurring payments can happen weekly, monthly, quarterly, or annually. And some membership programs even use a single-payment lifetime option.

But dues are not the only (or even sometimes the best) way to produce profit and revenue for your membership program.

Here are 11 ideas for generating revenue, even from a "free" membership model:

Fair warning: Keep in mind that not all these may be appropriate for your membership. But before you reject any of these ideas, look at the whole list, and ask yourself this question: How could this look in my membership program?

#1. Introduce a premium paid level that offers additional privileges & content &/or experiences. Because not everybody is satisfied with just the basics.

#2. Offer related services that done for you, done with you, done by you.

#3: Provide advice, coaching, mentorship programs, either individually or in groups.

#4: Offer classes, workshops, trainings, virtually or on-site.

#5: Host experiences (events) such as meetings, conferences, concerts, demos.

#6: Sell branded merchandise for fans/users of your brand, such as totes, hats, apparel, mugs, etc.

#7: Sell products such as workbooks, and tools that support member experience. Or offer products with your inspirational words, phrases, ideas, or art.

#8: Package information as products or kits (virtual or tangible) include videos, audios, images, tools, checklists, graphics, tutorials, etc.

#9: Earn commissions or affiliate fees by recommending others' products and services. Or sell white-labelled versions of your favorite products and services.

#10: Accept appropriate third-party advertising &/or sponsorships on your membership platform, in email offers, newsletters, direct mailings, or other media.

#11: Develop a franchise or licensing program to allow others to duplicate your success. Potential revenue streams include a license, training, usage and other fees, or even a simple "business in a box" program.

Of course, there are many more ways to monetize your membership program. But no matter which you choose, keep in mind that the monetization format must add value to your members. Choose only monetization ideas that support your members. Or you risk alienating the people you wish to serve.

Wondering how any of these models might look in your membership program? Bring your questions to our Live Marketing Q&A on Monday!

Not an Insider+Plus member? Start a conversation in our Facebook group to get feedback and ideas from me and your peers.

Let me know if you have questions. I am here for you!

In other news, the Q2 Laser Coaching Accountability Group is SOLD OUT! But you can still get questions answered as an Insider+Plus member. Message me for details, or upgrade through your member profile.

To your prosperity & profitability,

Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
📲 360-882-1298

DIY Marketing Center · 2643 Beaver Ave PMB 338 · Des Moines IA 50310 · 360-882-1298

DIY Marketing Center Weekly · March 19, 2022 · #585 © 2022 Veronika Noize. All rights reserved.

Posted by: Veronika Noize, the Virtual Marketing Coach AT 08:50 am   |  Permalink   |  Email
Saturday, March 12 2022

DIY Marketing Center Weekly · March 12, 2022 · #584

Proven Membership Launch Strategies Webinar on Thursday

Hey DIYer,

Thinking about launching your first membership program? Don't do a thing until you've seen my proven membership launch marketing plan!

In this masterclass, you will see:

  • my one-page 5-step DIY membership launch marketing plan to inspire your launch
  • what to do if your launch fizzles (a shocking case study that will show you mistakes to avoid)
  • how to jump-start your membership program (my own case study)
     

What: Proven Membership Launch Strategies [Webinar]

When: Thursday, March 17, 2022 at 10 AM Pacific · 11 AM Mountain · 12 PM Central · 1 PM Eastern (US and Canada)

Where: from the comfort and convenience of your own phone or computer

How much: NO CHARGE for members; includes live participation + Q&A, video replay + transcript + handouts; $25 for guests (attendance only)

Guest link: tiny.cc/diylaunch 

What you need to know about this webinar:

👍YES, there will be a video replay. Available 24/7/365 for members ONLY.

👍 YES, the video, slides and handouts will be posted for ALL members.

👍 YES, members (YOU) may sign up for the live webinar to get the reminder. But you do not have to register to attend because the link is already available for you (see link above).

👍 YES, you may invite your friends or colleagues to attend the webinar as your guest (regularly $25 ticket; no charge with code: XXX. Get the registration link AND code on the Member Specials page.

❌ NO, guests will not have access to the downloads and materials (even paid guests). Replays and handouts are for members only.

Got another question? Please post it in our FB group because others may have the same question. So you'll be helping others as you help yourself!

To your prosperity & profitability,

Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
📲 360-882-1298

DIY Marketing Center · 2643 Beaver Ave PMB 338 · Des Moines IA 50310 · 360-882-1298

DIY Marketing Center Weekly · March 12, 2022 · #584 © 2022 Veronika Noize. All rights reserved.

Posted by: Veronika Noize, the Virtual Marketing Coach AT 08:27 am   |  Permalink   |  Email
Saturday, March 05 2022

DIY Marketing Center Weekly · March 5, 2022 · #583

Top 5 Issues to Resolve for a Profitable Membership Program

Hey DIYer,

Been reading a lot about our "membership economy" lately. As you know (because you're a member of my membership program), I am a big fan of the membership model. Mine launched successfully over 10 years ago and is still going strong.

But lots of membership programs fail. LOTS. Some because they never make it through the launch phase. Others because they can't deliver what they promised. Still others fizzle out because times (and tastes) change. Or because the owner becomes overwhelmed by the demands of the model.

It doesn't have to be that way. Before you launch your new membership program, consider these five key issues:

1. Your membership model and monetization plan. In other words, how will you generate revenue? When it comes to monetizing membership, you've got lots of options. But if you don't plan ahead, you could find yourself doing a lot of work for very little money.

2. Content creation and delivery method. What kind of content will you include in your progam? What's the process for creating the content? How will it be presented? Stored? Updated?

3. Technology. What platform(s) will you use as a "home base" for your membership? How will you process payments? Communicate with your members? You'll need a variety electronic tools to maintain your membership. Probably more than you think!

4. Launch. What's the launch plan? How will you introduce your membership program to the world? How will you identify prospective members, start relationships, and convert them?

Power up: Our monthly member webinar covers this topic in detail! See details about Proven Membership Launch Strategies on March 17th.

5. Retention systems. It's time-consuming and expensive to recruit new members. So of course you want to keep them as long as you can! How will you onboard new members (so they don't quit immediately)? How will you keep continuing members paying, staying, and referring?

Lots of details to consider! You have an excellent resource available right now: Membership Model Profitability Blueprint webinar. Find the video replay plus detailed notes on the DIY membersite here: 

Let me know if you have questions. I am here for you!

By the way, registration for the Q2 Laser Coaching Accountability Group is now open. Details here: Laser Coaching Accountability Group

To your prosperity & profitability,

Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
360-882-1298 📲

PS: Rather play than work? How about a quick game of Marketing Word Scramble? Choose the networking, speaking, or social media edition: Fun stuff

PPS: What do you mean, I obviously have too much time on my hands?!? 😆

DIY Marketing Center · 2643 Beaver Ave PMB 338 · Des Moines IA 50310 · 360-882-1298

DIY Marketing Center Weekly · March 5, 2022 · #583 © 2022 Veronika Noize. All rights reserved.

Posted by: Veronika Noize, the Virtual Marketing Coach AT 08:25 am   |  Permalink   |  Email
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Business Definitions

Marketing:
The art and science of attracting, acquiring, and retaining clients profitably. 
  • The purpose of marketing is revenue.
  • The process of marketing is relationships.
  • The practice of marketing focuses on market, message, and media.
  • The path of marketing is know, like, trust, try, buy, refer.
SoHo Business:
 A small office or home office-based business.

Micro Business: Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.

Small Business: Less that 100 employees and/or $2 million in revenue per year.

Medium Business: More employees, and more revenue.

Big Business: I think we all know the answer to this one.

 

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~Veronika Noize, the Virtual Marketing Coach

Veronika Noize LLC
The Virtual Marketing Coach

2643 Beaver Ave · PMB 338 · Des Moines IA 50310  · USA

360-882-1298 voice
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