DIY Marketing Center Weekly · March 26, 2022 · #586
Our second quarter webinars focus on professional, appropriate, and persuasive business communication strategies. Here's what's on the schedule in Q2:
What to Say When You're Speaking to Sell [April 21, 2022] New strategies for designing your signature speech. Plus ethical tips for selling from the front of the room. Details: Speak to Sell
How to Get the Audience to Love You (Before You Even Start Speaking)[May 19, 2022] Powerful introductions models to earn the trust and confidence of your audience before you open your mouth. Details: Audience Love You
How to Talk to Prospects about Money [June 16, 2022] Proven strategies and scripts to make talking about money comfortable, natural, and positive for you and your prospects. Details: Talk About Money
Each webinar includes the tools you need to apply this powerful information:
Want to stay focused and grounded to get the most out of the presentation? Follow along with the guided notes.
Don't want to take notes but want the information at a glance? Download the Key Ideas to get a summary of all the main points.
Heard a turn of phrase that resonated, and want to see exactly what was said? Check the written transcript after the webinar.
Missed the webinar and want to watch it? The replays get posted within hours, and are available 24/7/365 for members.
→ Login to the membersite to get the link(s) or register as a member (guest registration is $25).
Why register when the link is available for members?
Registration makes it easier to attend because:
1. You'll get a confirmation message with the link to add to your calendar.
2. You'll get a reminder message a few days before so you don't double-book yourself or forget about the webinar.
3. You'll get a "starting now" message to let you know we're live.
Got a question? ALL of these upcoming webinars are posted on the membersite as well as in our DIY Facebook group, and that's the best place to ask. Because if YOU have a question, it is very likely someone else wants to know the same thing.
DIY Marketing Center Weekly · March 19, 2022 · #585
Is your membership program stuck in low revenue mode? Just because you're not charging membership fees for a free program doesn't mean you can't monetize it.
What if you are charging for membership but the fees aren't delivering the profit you want? The good news is that there are lots of ethical ways to boost revenues.
These extra revenue stream ideas are not about "soaking" your members for more money. Because these revenue streams give your members more of what they want, and only if they want it. Maybe they want more access to you and your personal attention, guidance and support. Maybe they are looking for more to information, tools, and community.
These ideas are about offering cost-effective ways for your members to customize their experience. So that they get exactly what they want from their membership and relationship with you.
The most obvious way to monetize a membership program is with dues. Recurring payments can happen weekly, monthly, quarterly, or annually. And some membership programs even use a single-payment lifetime option.
But dues are not the only (or even sometimes the best) way to produce profit and revenue for your membership program.
Here are 11 ideas for generating revenue, even from a "free" membership model:
Fair warning: Keep in mind that not all these may be appropriate for your membership. But before you reject any of these ideas, look at the whole list, and ask yourself this question: How could this look in my membership program?
#1. Introduce a premium paid level that offers additional privileges & content &/or experiences. Because not everybody is satisfied with just the basics.
#2. Offer related services that done for you, done with you, done by you.
#3: Provide advice, coaching, mentorship programs, either individually or in groups.
#4: Offer classes, workshops, trainings, virtually or on-site.
#5: Host experiences (events) such as meetings, conferences, concerts, demos.
#6: Sell branded merchandise for fans/users of your brand, such as totes, hats, apparel, mugs, etc.
#7: Sell products such as workbooks, and tools that support member experience. Or offer products with your inspirational words, phrases, ideas, or art.
#8: Package information as products or kits (virtual or tangible) include videos, audios, images, tools, checklists, graphics, tutorials, etc.
#9: Earn commissions or affiliate fees by recommending others' products and services. Or sell white-labelled versions of your favorite products and services.
#10: Accept appropriate third-party advertising &/or sponsorships on your membership platform, in email offers, newsletters, direct mailings, or other media.
#11: Develop a franchise or licensing program to allow others to duplicate your success. Potential revenue streams include a license, training, usage and other fees, or even a simple "business in a box" program.
Of course, there are many more ways to monetize your membership program. But no matter which you choose, keep in mind that the monetization format must add value to your members. Choose only monetization ideas that support your members. Or you risk alienating the people you wish to serve.
Wondering how any of these models might look in your membership program? Bring your questions to our Live Marketing Q&A on Monday!
Not an Insider+Plus member? Start a conversation in our Facebook group to get feedback and ideas from me and your peers.
Let me know if you have questions. I am here for you!
In other news, the Q2 Laser Coaching Accountability Group is SOLD OUT! But you can still get questions answered as an Insider+Plus member. Message me for details, or upgrade through your member profile.
To your prosperity & profitability,
Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
DIY Marketing Center Weekly · March 5, 2022 · #583
Been reading a lot about our "membership economy" lately. As you know (because you're a member of my membership program), I am a big fan of the membership model. Mine launched successfully over 10 years ago and is still going strong.
But lots of membership programs fail. LOTS. Some because they never make it through the launch phase. Others because they can't deliver what they promised. Still others fizzle out because times (and tastes) change. Or because the owner becomes overwhelmed by the demands of the model.
It doesn't have to be that way. Before you launch your new membership program, consider these five key issues:
1. Your membership model and monetization plan. In other words, how will you generate revenue? When it comes to monetizing membership, you've got lots of options. But if you don't plan ahead, you could find yourself doing a lot of work for very little money.
2. Content creation and delivery method. What kind of content will you include in your progam? What's the process for creating the content? How will it be presented? Stored? Updated?
3. Technology. What platform(s) will you use as a "home base" for your membership? How will you process payments? Communicate with your members? You'll need a variety electronic tools to maintain your membership. Probably more than you think!
4. Launch. What's the launch plan? How will you introduce your membership program to the world? How will you identify prospective members, start relationships, and convert them?
Power up: Our monthly member webinar covers this topic in detail! See details about Proven Membership Launch Strategies on March 17th.
5. Retention systems. It's time-consuming and expensive to recruit new members. So of course you want to keep them as long as you can! How will you onboard new members (so they don't quit immediately)? How will you keep continuing members paying, staying, and referring?
Lots of details to consider! You have an excellent resource available right now: Membership Model Profitability Blueprint webinar. Find the video replay plus detailed notes on the DIY membersite here:
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
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