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Tuesday, September 27 2011
Ever since the dawn of the industrial revolution, many businesses have started up, and some businesses have succeeded. Far more businesses have failed than have succeeded, of course, although now it’s really no mystery why.
Here’s the deal: Businesses that succeed (at least in industrialized nations such as ours) leveraged the three elements listed below; businesses that fail usually have not had these elements in place. If you’re interested in being a part of that select group of businesses that thrive, consider consciously choosing success by putting these three core elements in place:
"A dream becomes a goal the moment you write it down. A goal becomes a plan the moment you break it down into doable steps. A plan becomes reality only when you take action." ~Marshall Sylver
1. Plan: Did you know that a written plan that outlines your goals, timelines and activities is the number one factor in determining success in achieving any major goal? That’s right. Not luck, not a great idea, not even the greatest web site in the world will have the effect on your success that a written plan will have. The good news is that your plan doesn’t have to be fancy (actually, it helps if it’s not!). All it really needs to include is what you’re trying to achieve in measurable terms (that’s your goal or goals), plus your plan for achieving that goal (a strategy or three), and a list of actions with a schedule or timeline that you plan to do them (that’s your tactical calendar). Sound hard? It’s not, but creating it is faster and easier when you have help. My recommendation: My Ultimate Marketing Blueprint Workshop starts in October including both teleconference and on-site classes; see for details.
"If everyone is moving forward together, then success takes care of itself." ~Henry Ford
2. Association: We are all influenced by the people, ideas, and information around us. If we're not careful, we may find ourselves surrounded by whiners, nay-sayers, and party poopers who hold us back. To be successful, we must surround ourselves with people, ideas and information that contribute to our success rather than those that create tension around our goals, methods, or priorities. Having a group of like-minded small business owners who are familiar with and supportive of your goals, and who offer regular support, ideas, and feedback helps keep your energy and momentum up, as well as provides you with the strength you might need when the going gets tough. My recommendation: Join a mastermind group.
"Our chief want in our life is having someone who will make us do what we can."  ~Ralph Waldo Emerson
3. Accountability:  The final key to getting what you want or where you want to be is accountability--someone who asks you how things are going, and can be relied on to be there for you, reminding you of why you're expending all this time and energy on your business, even when you get tired or overwhelmed or discouraged, and asking you what it will take to move you forward. My recommendation: Get a coach.
"A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be." ~Tom Landry
So there you have it, all wrapped up in a nice little package: Everything you need to know to choose success.

Wondering where to start? You will find all the elements listed above in my SoHo Mastermind. The Mastermind is a community of amazing folks like you who are working together to make their contributions to world through their businesses, and the program provides the tools for all three success strategies by phone, through our membersite, and in our weekly on-site meetings.

If you are deeply committed to making your business profitable, I encourage you to check it out at
Posted by: Ronnie Noize, the Marketing Coach AT 04:35 pm   |  Permalink   |  0 Comments  |  Email

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Delighted Client Feedback
"I wanted to take a quick minute to say thank you for all your advice on the call this morning.  I feel very blessed to have you in my life and on my team with all your brilliant ideas and support.  Thanks for being you.  And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC,

"Thank YOU!!  It was a very relevant and reassuring meeting with you.  I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan.  And it already seems to be paying off – literally!" ~  Jennifer Corio,

"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC,

"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning,

"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino,

Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!!  ~ Tammy Cook,

"And speaking of impressed,  you too, continue to impress me.  I LOVE the inspiration calls, for their inspiration and for their accountability.   So thank you." ~ Connie Dorigan,

"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind.  I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing.  When you speak, there is the intertwining of your years of experience.  I am gradually learning the various pieces that you put together so skillfully and gracefully.  Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant,

"You treat everyone as if they are the only person in the room.  I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson

"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone.  It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach,

"You're such a great coach and I've learned so much. Thanks for everything!"  ~ Darlene MacAuley,

"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions

"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions

"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books,

"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting

"I can't tell you how much I've gotten from working with you.  Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant,
Business Definitions

The art and science of attracting, acquiring, and retaining clients profitably. 
  • The purpose of marketing is revenue.
  • The process of marketing is relationships.
  • The practice of marketing focuses on market, message, and media.
  • The path of marketing is know, like, trust, try, buy, refer.
SoHo Business:
 A small office or home office-based business.

Micro Business: Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.

Small Business: Less that 100 employees and/or $2 million in revenue per year.

Medium Business: More employees, and more revenue.

Big Business: I think we all know the answer to this one.


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~Veronika Noize, the Virtual Marketing Coach

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The Virtual Marketing Coach

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