Veronika Noize, the Virtual Marketing Coach for Small Business

Sunday, February 10 2013

Do You Hate [Bad] Marketing? Me, too!

When people tell me that they "hate" marketing, they usually expect me to be shocked, defensive, or angry, so they are often surprised that I not only sympathize, but that I totally understand.

You see, I also hate the same things that they think are marketing: hucksterism, manipulation, and/or relentless, merciless self-promotion.

Since so many folks are confused about what marketing is (and whether or not they do it), let me offer a definition of marketing for small business:

Marketing is the exact art and subtle science of attracting, acquiring, and retaining great clients profitably. Nothing evil about that, right? And what you also need to know is that...

The purpose of marketing is revenue and profit. (Surprised?)
The process of marketing is relationships. (That's a relief!)
The practice of marketing focuses on market, message, and media. (This is where most business owners need some help...)
The path of marketing is: know, like, trust, try, buy, refer. (Right!)

Great marketing feels (from the customer standpoint) terrific: like excitement about cool new stuff, relief that a problem can be solved, rewarding when the customer service is helpful, friendly, and fast.

But bad marketing feels yucky. Marketing that is intrusive, abrasive, or aggressive, spewed at the world without regard to interest or permission of the recipient, gives all marketing a bad name. And like you, I hate that!

It might surprise some folks to know that uninvited pest marketers aren't the only bad marketers out there--many truly decent, well-meaning businesses fail their customers and prospects by not marketing enough, well enough, or appropriately. The solution to this problem is to get educated, and to learn how to market correctly--with integrity, intention, and innovation.

At the DIY Marketing Center, our mission is to educate business owners about what marketing is, and teach them how to do it right. Because if they don't know what marketing is, and how to do right, they are bound to get it wrong, which hurts their business.

Do You Hate Bad Marketing? Me, too! (c) 2013 Veronika Noize. All rights reserved.

0 Comments

Posted by: Veronika (Ronnie) Noize, the Marketing Coach AT 12:37 pm | Permalink | 0 Comments | Email

Comments:

Delighted Client Feedback

"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com

"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com

"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com

"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com

"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com

Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com

"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com

"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com

"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson

"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net

"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com

"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions

"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions

"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com

"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting

"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/

Business Definitions

Marketing: The art and science of attracting, acquiring, and retaining clients profitably.

The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.

SoHo Business: A small office or home office-based business.

Micro Business: Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.

Small Business: Less that 100 employees and/or $2 million in revenue per year.

Medium Business: More employees, and more revenue.

Big Business: I think we all know the answer to this one.

Free & Low Cost Marketing Education for Small Business

See trainings and events for small business owners

FAIR WARNING!

This site contains content that reflects the strong opinions, direct style and sense of humor of a master marketing coach that may not be appropriate for all readers. If you are easily offended, committed to defending your lack of success with excuses, or otherwise closed-minded, please DO NOT read the free articles, use the great tools, or avail yourself of the terrific advice and suggestions found on this website.