Is it just you, or is marketing getting harder? Spoiler: It's not just you. Things are different, because of a variety of reasons (which we'll talk about in this webinar).
One big important issue is that social media has educated your market. They're not falling for old school marketing tricks any more. They've been fooled once too often, so they're smarter and more cautious now. They want value up front.
So you can forget growth hacking and marketing funnels. It's time to focus on using happy customers to drive growth. That's where marketing flywheels come in.
In this dynamic and informative webinar, you'll learn:
what is a marketing flywheel
how the flywheel differs from a funnel
why the funnel doesn't work any more
what a flywheel looks like for a business like yours
how to build your own flywheels
the one flywheel formula that truly works
the 3 essential elements of a flywheel
Now for the most frequently asked questions:
NO, members (YOU) do not need to register. Get the member access link here: Flywheel
DIYers, I am thrilled to announce an exciting new service update for Premium members! And while it isn't actually ice cream, but it is very sweet and cool.
Introducing the Action Calls Double Dip. This new policy allows Premium members to get a second round of laser coaching on Mondays.
As you know, the policy so far has been that each Premium member gets ONE laser coaching session at ONE Action Call each Monday.
We are currently TESTING a new policy: As of Monday, October 19, Premium members may get TWO full laser coaching sessions at two Action Calls.
This "Double Dip" will happen at the second call (obviously). Members who got laser coaching at the earlier call are "Double Dippers" on the second call. They get their second round of coaching after the first-time attendees get their first round.
Reminder: Each Action Call is limited to 12 participants per session. Members are served on first-come basis.
What this means to the double dipping policy is that if 5 members from the first Action Call show up for a Double Dip second round, and there are already 8 first-time members on the second call, the last double dipper will not receive a second session.
Does this all make sense? Let me know if you have any questions in our Facebook group.
To your prosperity & profitability,
Your Virtual Marketing Coach
DIY Events: October 19-23, 2020
Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Access Link: Action Calls
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
Free & Low Cost Marketing Education for Small Business
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