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Friday, June 11 2021
DIY Weekly Status Update · June 14-18, 2021 · #545
Want publicity? Learn how to write a press release Thursday

Hey,

Think press coverage is only for big companies with big budgets? Think again! I will show you how to get great press coverage with a simple press release in this month's marketing webinar.

In this step-by-step tutorial, you'll learn:

  • how to capture the interest of the media (virtual, broadcast and print) with a press release
  • exactly what to include in your press release (and what to leave out)
  • the best format for submitting your release
  • why editors ignore your press releases (and how to capture their attention)

Plus you'll get some great handouts, including fill-in-the-blank press release templates, actual examples of press releases that worked, and more.

Join me on Thursday at 10 AM Pacific · 12 PM Central · 1 PM Eastern for our How to Write a Press Release for Small Businesses webinar. Get the access link on the member event page, or enroll with the button below to get a confirmation and reminder by email. 👇

RSVP here

Now, about those questions:

  • YES, this webinar will be recorded.
  • YES, the replay will be available to all members.
  • NO, members don't have to register (but you can if you want a reminder by email) because the access link is right here: write a press release
  • YES, you may invite your friends, family, colleagues, or power partners (please DO!). Here's a link to share: http://tiny.cc/diywebinar

This is going to be a great week for marketing! Why? We've got this ↑ cool new webinar. Plus the final TWO sessions of the new Profitable Marketing Machine Workshop on Tuesday and Thursday.

Profitable Marketing Machine Workshop Wraps Up
Profitable Marketing Machine Workshop Wraps Up

This second series of the PMMW wraps up Thursday, and you can still join in. Tuesday we're talking about Retention; Thursday we pull it all together with the Marketing MAP & Monitor.

Drop-ins welcome; no registration needed; get the link here: Marketing Machine Workshop

Questions? Answers!

  • All the current videos, transcripts, slides, and handouts will remain available online in the membersite until replaced by the next live series in October.
     
  • Missed it? Catch up on the first 10 episodes now. Or binge the entire series at your convenience starting Thursday afternoon!

Got a question? Please post it in our FB group because others may have the same question. So you'll be helping others as you help yourself. 🙏

To your prosperity & profitability,

Ronnie Noize
Your Virtual Marketing Coach
360-882-1298

DIY Events: June 14-18, 2021

Action Call 1 [Monday] Zoom | 9 AM Pacific · 11 AM Central · 12 PM Eastern | Registration optional | Premium members only | Member access link: Action Calls

Action Call 2 [Monday] Zoom | 11 AM Pacific · 1 PM Central · 2 PM Eastern | Registration optional | Premium members only | Member access link:  Action Calls

Profitable Marketing Machine Workshop 11: Retention [Tuesday] Zoom | 8 AM Pacific · 10 AM Central · 11 AM Eastern | Registration optional | All DIY members | Member access link: Marketing Machine Workshop

Profitable Marketing Machine Workshop 12: MAP & Monitor [Thursday] Zoom | 8 AM Pacific · 10 AM Central · 11 AM Eastern | Registration optional | All DIY members | Member access link: Marketing Machine Workshop

Webinar: How to Write a Press Release for Small Business [Thursday, June 17, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional for members | Member access link: write a press release

Upcoming Events: July-August 2021

Webinar: Easy "Shock & Awe" Box Strategies [Thursday, July 22, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional for members | Member access link: Shock & Awe

Webinar: Shoestring Marketing Strategies for Startups [Thursday, August 19, 2021] Zoom | 10 AM Pacific · 12 PM Central · 1 PM Eastern | Open to all DIY members + public | Registration optional for members | Member access link: Shoestring

See the Calendar

DIY Weekly Status Update · June 14-18, 2021 · #545 © 2021 Veronika Noize. All rights reserved.

DIY Marketing Center · 2643 Beaver Ave PMB 338 · Des Moines IA 50310 · 360-882-1298 
Membersite: www.DIYMarketingCenter.com
Facebook group: www.facebook.com/groups/diymarketingcenter

Posted by: Veronika Noize, the Virtual Marketing Coach AT 09:31 am   |  Permalink   |  Email
Delighted Client Feedback
"I wanted to take a quick minute to say thank you for all your advice on the call this morning.  I feel very blessed to have you in my life and on my team with all your brilliant ideas and support.  Thanks for being you.  And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com


"Thank YOU!!  It was a very relevant and reassuring meeting with you.  I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan.  And it already seems to be paying off – literally!" ~  Jennifer Corio,  www.cobaltdesignworks.com



"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com


"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com


"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com



Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!!  ~ Tammy Cook, www.RenaissanceMinds.com


"And speaking of impressed,  you too, continue to impress me.  I LOVE the inspiration calls, for their inspiration and for their accountability.   So thank you." ~ Connie Dorigan, www.dorigan.com


"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind.  I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing.  When you speak, there is the intertwining of your years of experience.  I am gradually learning the various pieces that you put together so skillfully and gracefully.  Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com



"You treat everyone as if they are the only person in the room.  I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson



"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone.  It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net


"You're such a great coach and I've learned so much. Thanks for everything!"  ~ Darlene MacAuley, www.AustinHypnobabies.com


"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions


"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions


"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com


"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting


"I can't tell you how much I've gotten from working with you.  Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Business Definitions

Marketing:
The art and science of attracting, acquiring, and retaining clients profitably. 
  • The purpose of marketing is revenue.
  • The process of marketing is relationships.
  • The practice of marketing focuses on market, message, and media.
  • The path of marketing is know, like, trust, try, buy, refer.
SoHo Business:
 A small office or home office-based business.

Micro Business: Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.

Small Business: Less that 100 employees and/or $2 million in revenue per year.

Medium Business: More employees, and more revenue.

Big Business: I think we all know the answer to this one.

 

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"I help small businesses attract more clients."
~Veronika Noize, the Virtual Marketing Coach

Veronika Noize LLC
The Virtual Marketing Coach

2643 Beaver Ave · PMB 338 · Des Moines IA 50310  · USA

360-882-1298 voice
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