Just a quick heads up that I made a mistake in Thursday's Small Business Essential Marketing Budget webinar. What's worse is that it was the SAME mistake I made in the January 2020 webinar.
Let me correct that mistake NOW.
In both webinars, I mentioned the 6 types of currency (energy) you have to spend on marketing. Because you have more resources to spend that you might imagine when it comes to getting what you want.
This information came from a program I created in 2002 (I know, right?!? That's a looong time ago!) about the energy of marketing.
While I mentioned this currency info in passing over the years, it didn't show up again as content until the January 2020 webinar on Launch Marketing Strategies. (It's a good one! Check it out here: Launch Strategies)
The mistake was that I edited out one word ("barter") and duplicated another idea ("effort" and "energy") when I made slides two years ago. And didn't notice the error when I copied it for this month's webinar. Oops!
So here's the corrected info, with a tiny bit of explaino to clarify the 6 types of "currency" (or energy) you have to spend on your marketing:
Your 6 Types of Currency
- Money (Includes cash, credit, crypto)
- Time (Your most valuable asset!)
- Effort (Your ideas, work, persuasion)
- Barter (Includes in-kind, trades, favors)
- Reputation (Your visibility, credibility, status, social influence)
- Relationships (Includes connections, personal influence)
While this is NOT a comprehensive list, it does cover most bases. And proves that even without a high bank balance, you're RICH!