Are you frustrated by a lack of "results" on social media? I know this is a thing, because I hear it from clients almost every day!
Likes, fans/followers, or interactions are great. But the goal of your social media is to engage your hungry market. To make them aware that you can help. So that you can create a relationship with them. So they get your expert help solving their problems, and you get clients.
Here's what that looks like in broad terms (your 6-step social media marketing process):
☑️ Call to action: Attract attention with an image, button, or message (content) that stimulates action (click).
☑️ Landing page: This is a destination page where visitors "land"; this page usually has teaser content plus an offer and contact information capture mechanism (such as a form).
☑️ Offer: Give something of value such as a content (a blog post) that can be read immediately, or better yet, something more than just the content (like bait) that is good (valuable) enough for visitor to exchange contact info to get.
☑️ Capture: You will need an info capture mechanism, which is typically a form (series of fields) to capture visitor info that is generated through your CRM or newsletter system.
☑️ Thanks: After the form is complete, send your visitor to the download or access page. This can be from a link in the confirmation email, or an immediate redirect. Remember to THANK the visitor so s/he feels good about disclosing the contact information.
☑️ Follow up: After the visitor has engaged and given you permission to contact, don't leave them hanging! Send what you promised, including the next step. That "bait" needs to help them get into action. Follow up with your regular content (newsletter). Note: The follow up emails can have additional offers.
Summary: Process flow sequence example: Facebook ➡️ landing page with capture mechanism ➡️ autoresponder ➡️ delivery of bait ➡️ follow up.
Need help figuring out where to start? Check out our recent What to Use for Lead Bait class: Lead Bait
- Review the notes for the most popular lead bait items.
- Scan my huge Bait Ideas list for inspiration.
- Check your lead generation bait ideas with the DIY Bait Rater.