DIY Marketing Center Weekly · January 29, 2022 · #578
Hey DIYer,
Are you frustrated by a lack of "results" on social media? I know this is a thing, because I hear it from clients almost every day!
Likes, fans/followers, or interactions are great. But the goal of your social media is to engage your hungry market. To make them aware that you can help. So that you can create a relationship with them. So they get your expert help solving their problems, and you get clients.
Here's what that looks like in broad terms (your 6-step social media marketing process):
☑️ Call to action: Attract attention with an image, button, or message (content) that stimulates action (click).
☑️ Landing page: This is a destination page where visitors "land"; this page usually has teaser content plus an offer and contact information capture mechanism (such as a form).
☑️ Offer: Give something of value such as a content (a blog post) that can be read immediately, or better yet, something more than just the content (like bait) that is good (valuable) enough for visitor to exchange contact info to get.
☑️ Capture: You will need an info capture mechanism, which is typically a form (series of fields) to capture visitor info that is generated through your CRM or newsletter system.
☑️ Thanks: After the form is complete, send your visitor to the download or access page. This can be from a link in the confirmation email, or an immediate redirect. Remember to THANK the visitor so s/he feels good about disclosing the contact information.
☑️ Follow up: After the visitor has engaged and given you permission to contact, don't leave them hanging! Send what you promised, including the next step. That "bait" needs to help them get into action. Follow up with your regular content (newsletter). Note: The follow up emails can have additional offers.
Summary: Process flow sequence example: Facebook ➡️ landing page with capture mechanism ➡️ autoresponder ➡️ delivery of bait ➡️ follow up.
Need help figuring out where to start? Check out our recent What to Use for Lead Bait class: Lead Bait
Review the notes for the most popular lead bait items.
Scan my huge Bait Ideas list for inspiration.
Check your lead generation bait ideas with the DIY Bait Rater.
Let me know if you have questions. I am here for you!
In other news, the February Laser Coaching Accountability Group is SOLD OUT. The good news is that there are TWO spots for March available. If this is something that interests you, now is the time to reserve your place.
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
"You treat everyone as if they are the only person in the room. I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson
"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone. It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net
"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
"I can't tell you how much I've gotten from working with you. Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Business Definitions
Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
Micro Business:Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.
Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
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