DIY Marketing Center Weekly · March 5, 2022 · #583
Been reading a lot about our "membership economy" lately. As you know (because you're a member of my membership program), I am a big fan of the membership model. Mine launched successfully over 10 years ago and is still going strong.
But lots of membership programs fail. LOTS. Some because they never make it through the launch phase. Others because they can't deliver what they promised. Still others fizzle out because times (and tastes) change. Or because the owner becomes overwhelmed by the demands of the model.
It doesn't have to be that way. Before you launch your new membership program, consider these five key issues:
1. Your membership model and monetization plan. In other words, how will you generate revenue? When it comes to monetizing membership, you've got lots of options. But if you don't plan ahead, you could find yourself doing a lot of work for very little money.
2. Content creation and delivery method. What kind of content will you include in your progam? What's the process for creating the content? How will it be presented? Stored? Updated?
3. Technology. What platform(s) will you use as a "home base" for your membership? How will you process payments? Communicate with your members? You'll need a variety electronic tools to maintain your membership. Probably more than you think!
4. Launch. What's the launch plan? How will you introduce your membership program to the world? How will you identify prospective members, start relationships, and convert them?
Power up: Our monthly member webinar covers this topic in detail! See details about Proven Membership Launch Strategies on March 17th.
5. Retention systems. It's time-consuming and expensive to recruit new members. So of course you want to keep them as long as you can! How will you onboard new members (so they don't quit immediately)? How will you keep continuing members paying, staying, and referring?
Lots of details to consider! You have an excellent resource available right now: Membership Model Profitability Blueprint webinar. Find the video replay plus detailed notes on the DIY membersite here:
"I wanted to take a quick minute to say thank you for all your advice on the call this morning. I feel very blessed to have you in my life and on my team with all your brilliant ideas and support. Thanks for being you. And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com
"Thank YOU!! It was a very relevant and reassuring meeting with you. I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan. And it already seems to be paying off – literally!" ~ Jennifer Corio, www.cobaltdesignworks.com
"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com
"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com
"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com
Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!! ~ Tammy Cook, www.RenaissanceMinds.com
"And speaking of impressed, you too, continue to impress me. I LOVE the inspiration calls, for their inspiration and for their accountability. So thank you." ~ Connie Dorigan, www.dorigan.com
"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind. I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing. When you speak, there is the intertwining of your years of experience. I am gradually learning the various pieces that you put together so skillfully and gracefully. Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com
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"You're such a great coach and I've learned so much. Thanks for everything!" ~ Darlene MacAuley, www.AustinHypnobabies.com
"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions
"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions
"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com
"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting
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Marketing: The art and science of attracting, acquiring, and retaining clients profitably.
The purpose of marketing is revenue.
The process of marketing is relationships.
The practice of marketing focuses on market, message, and media.
The path of marketing is know, like, trust, try, buy, refer.
SoHo Business: A small office or home office-based business.
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Small Business:Less that 100 employees and/or $2 million in revenue per year.
Medium Business:More employees, and more revenue.
Big Business:I think we all know the answer to this one.
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