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Saturday, April 09 2022

DIY Marketing Center Weekly · April 9, 2022 · #588

My 5 Profit-Crushing Business Mistakes & How YOU Can Avoid Them!

Hey DIYer,

Everybody makes mistakes, and I've made my share. 🙄 Unfortunately, these mistakes cost me time, money, profit, and peace of mind! 

But I want better for you, so I'll share my worst mistakes (and my lessons learned) so that you can avoid making them yourself. 😊

Mistake #1: Spending more time working IN my business instead of ON my business in the early years. Generating revenue, serving clients, and managing a business is even harder without the proper tools, structures, programs, and policies in place. Layer the misguided notion that "time=money" on top of that, and I had a recipe for disaster. I was overworked, underpaid, and underappreciated! Once I adjusted my perspective to think about delivering value instead of hours, I worked less, earned more, and had happier clients.

My Power Up: Leveraging time whenever possible, such as speaking to sell one-to-many instead of one-to-one.

Mistake #2: Not having "next step" programs and packages for eager clients. In my defense, I never bought into the concept that the customer knows how much coaching they need. Because if my prospects had their way, they would get a full marketing plan, messaging package with elevator speech and tag line, plus a branding kit in a 20-minute session for $75. But that's just not how it works.

I knew that my prospects were more likely to buy and commit when they knew exactly what they were getting when they bought, so I created packages. What I didn't realize was that they needed and wanted more support than just creating the plans; they needed some sort of maintenance program. So my retention strategies kicked in later than they should, but I can say with 100% honesty that I now have clients who have been with me continuously for over 15 years!

My Power Up: Creating a membership program to deliver great service affordably.

Mistake #3: Not repeating my most successful campaigns. It would be convenient to blame this mistake on my relentless commitment to innovation, but that would be a lie. I also underestimated my clients' interest in revisiting and improving their performance in some areas. Turns out that I can innovate through repurposing and/or updating material, and/or expanding the audience. So bottom line, every success is duplicable. Just wish I'd done it sooner.

My Power Up: Scheduling my year in advance with my marketing MAP*, cross-referenced with my Monitor* (the third tool in my Profitable Marketing Machine).

Mistake #4: Abandoning ideas with great potential too soon instead of working out how to make them succeed. This is about taking the "fail faster" concept to an extreme! I've thrown a lot of stuff against the wall, so to speak, to see what works, and when something didn't work immediately, I used to just move on to the next idea. Stupid mistake. What I do now is ask myself these three questions: Does this idea merit more time, energy, resources? What did work, that I can use and/or improve? What can I do differently, knowing what I know now (after failing on my first attempt)? In other words, I focus on incremental improvements for the win!

My Power Up: Quarterly "Focus Days" to review my Monitor* for actual versus projected or desired performance.

Mistake #5: Not setting up my own Profitable Marketing Machine* earlier. As a marketing professional, I thought I knew what I was doing, and I absolutely did, when all I did was marketing. But I had no idea how much easier juggling marketing, business management, and client service delivery would be with a fully functional integrated marketing machine. I am a total evangelist for this concept now, especially because I know with 100% certainty that it really truly works. Because it provides total clarity in terms of what to do, when to do it, and how it's working. And when you see your results in numbers, you don't have to guess what to do. You simply adjust your actions until you get the results you want.

My Power Up: Creating and using my own Profitable Marketing Machine*.

*The Profitable Marketing Machine includes 3 powerful elements: The Blueprint, MAP (Massive Action Plan), and Monitor.

The ENTIRE 16-session Profitable Marketing Machine video series, plus all the tools, exercises, and examples are ready for you right now! Feel like a weekend binge? YES!

Let me know if you have questions. I am here for you!

To your prosperity & profitability,

Veronika (Ronnie) Noize
YOUR Virtual Marketing Coach
360-882-1298 📲

DIY Marketing Center · 2643 Beaver Ave PMB 338 · Des Moines IA 50310 · 360-882-1298

DIY Marketing Center Weekly · April 9, 2022 · #588 © 2022 Veronika Noize. All rights reserved.

Posted by: Veronika Noize, the Virtual Marketing Coach AT 10:53 am   |  Permalink   |  Email
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"I wanted to take a quick minute to say thank you for all your advice on the call this morning.  I feel very blessed to have you in my life and on my team with all your brilliant ideas and support.  Thanks for being you.  And, thanks for collecting such amazing people into the SOHO community. It really is inspiring to listen to and to be around people who are walking the walk and getting things done." ~Connie Dorigan, CPC, www.dorigan.com


"Thank YOU!!  It was a very relevant and reassuring meeting with you.  I have so much more focus, motivation and enthusiasm around our business since the beginning of the year when I took the time to contemplate, strategize and plan.  And it already seems to be paying off – literally!" ~  Jennifer Corio,  www.cobaltdesignworks.com



"Thanks for putting together such a great group, Ronnie, where I can actually say my business grew 61% in one year because of ideas and support I received through SoHo MM!!" ~Victoria Cook, ACC, www.TheGuiltFreeCoach.com


"Can't brag enough about 500% business growth for 2 years in a row because of the Masterminders :-)" ~ Berry Kruijning, www.coachcrowning.com


"Mastermind has helped me double my income and cut my expenses in half." ~ Brandie Kajino, www.SoHoSolutionist.com



Am I ever delighted with the Mastermind group. My first month's value was worth the cost of the entire year's participation!!  ~ Tammy Cook, www.RenaissanceMinds.com


"And speaking of impressed,  you too, continue to impress me.  I LOVE the inspiration calls, for their inspiration and for their accountability.   So thank you." ~ Connie Dorigan, www.dorigan.com


"I enjoy and appreciate all the attention and the direction of the new Marketing Mastermind.  I notice your added energy and focus and find value in it. Hearing the same things in different ways allows the information to integrate more fully. After listening to you, I am ever more understanding of the dance between listening and sharing.  When you speak, there is the intertwining of your years of experience.  I am gradually learning the various pieces that you put together so skillfully and gracefully.  Then you top it off with your powerful strength of ideation." ~ Caron MacLane, Circle Coach & Consultant, www.CaronCircleCC.com



"You treat everyone as if they are the only person in the room.  I have recommended you to my good friends and will continue to spread your name. I was impressed by your generosity of information, and your grace throughout your greetings, meetings and farewells." ~ Tammy Sanderson



"The MasterMind weekend was truly inspirational. I felt as if I had been wearing blinders, and they were suddenly gone.  It opened my eyes to the possibilities of where my business can go, and how to get there." ~ Holly Stokes, The Brain Trainer, NLP Coach, www.ExpandingPotentials.net


"You're such a great coach and I've learned so much. Thanks for everything!"  ~ Darlene MacAuley, www.AustinHypnobabies.com


"I really enjoyed the marketing workshop on Saturday. I learned SO much. You are a fabulous presenter: knowledgeable, friendly, caring and more! I am excited about implementing new strategies for my business." ~Paula Rudberg Lowe, Expressions


"I learned so much in the marketing mastermind class as well as in our one-on-one sessions. I got exactly what you promised: a great plan and a clear vision of my business and marketing. It was truly worth the time and money!" ~Valerie Warren, Streamline Solutions


"I just finished my marketing plan. I can't believe how easy it was after your class...I can't believe I actually have a marketing plan put together. Good gracious, I'd read quite a few marketing books and took notes, but then all I had was a computer file with a lot of notes. Now, after your one-hour class--and the Friday deadline--I actually wrote it down and even went through some of those notes while I did it. Wow. I can't believe I did it! Thanks so much, Ronnie. You're terrific!" ~Julie McDonald Zander, Chapters of Life Memory Books, www.chaptersoflife.com


"You are an amazingly generous soul who is helping small businesses like mine by your emails and the very approach that you take to business. Thanks for being such a help!" ~Sharon Silver, Center for Conscious Parenting


"I can't tell you how much I've gotten from working with you.  Our private session just now was very helpful and I WILL make those calls this week and next. "~Michele M. Downey, MBA, RD, Food Marketing Consultant, http://www.mmdowney.com/
Business Definitions

Marketing:
The art and science of attracting, acquiring, and retaining clients profitably. 
  • The purpose of marketing is revenue.
  • The process of marketing is relationships.
  • The practice of marketing focuses on market, message, and media.
  • The path of marketing is know, like, trust, try, buy, refer.
SoHo Business:
 A small office or home office-based business.

Micro Business: Usually a sole proprietor, freelancer, consultant or independent professional. Can be full- or part-time, working from home office, outside office, creative, loft, mobile, retail or manufacturing space.

Small Business: Less that 100 employees and/or $2 million in revenue per year.

Medium Business: More employees, and more revenue.

Big Business: I think we all know the answer to this one.

 

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"I help small businesses attract more clients."
~Veronika Noize, the Virtual Marketing Coach

Veronika Noize LLC
The Virtual Marketing Coach

2643 Beaver Ave · PMB 338 · Des Moines IA 50310  · USA

360-882-1298 voice
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