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My Marketing Plan
By Veronika (Ronnie) Noize, the Marketing Coach


Instructions:  Use these questions to clarify your marketing objectives, product or service, and plans.



My Mission

  • Why are you in business?
  • What is your vision for a successful business?
  • What are your big-picture objectives?

My Product and/or Service

  • What product or service do you deliver?  Describe it.
  • Do you have packages?  What are they?

My Ideal Client

  • Who is your ideal customer? 
  • Why do they need you?
  • How can you identify your ideal client? 
  • What behaviors, situations or circumstances are present for them to recognize a need for your services?
  • What is the relationship they want from you?
  • What do you have to do to be whom they want or need?

The Benefits to My Clients/Customers

  • What are the benefits to your customers?
  • Why would they want or need your product or service?  Describe a scenario.
  • What do your clients come away with?

My Positioning

  • Who are your competitors for your clients' time and money? 
  • What else could your ideal client spend his/her money on?
  • How do you and your product or service compare? 
  • Why would a customer choose you over your competitors?
  • How are you different from your competition?
  • How do others describe you and your service OR how do you want them to?
  • What makes you special?

My Price

  • How much do you charge?
  • How much business do you need to get to maintain your business?
  • What is your profit margin?
  • What do you project in terms of income, expense and profit for the year?

My Promotion

  • How do you get the word out?
  • What 8-11 things can and will you do consistently to build your business?
  • When will you do them?
  • What marketing materials do you need?
  • Do your materials look like who you are/want to be (consistent with your positioning)?

Read more articles or view Top 10 lists.

Yearly Marketing Calendar
Here is a quick one-page calendar to help you figure out what to do and when to do it.

"I help small businesses attract more clients."
~Veronika Noize, the Virtual Marketing Coach

Veronika Noize LLC
The Virtual Marketing Coach

2643 Beaver Ave · PMB 338 · Des Moines IA 50310  · USA

360-882-1298 voice